Preference-Based Personalization: The power of giving customers control of their data

In today’s crowded digital landscape, brands know that personalization is key to building relevant, lasting consumer relationships. But great personalization requires data, and evolving privacy regulations combined with competition for consumer attention, make data collection increasingly challenging for brands.

With the right strategy and tech in place, brands focused on personalization can continue to thrive and build meaningful consumer relationships. Join experts from OLLY, Wyng, and Ketch to learn how preference-based personalization empowers brands to build trust around their data strategy. From highly-engaging digital experience ideas to incorporating permission into the consumer journey, you’ll learn how to create a win-win approach for you and your customers.